Sage Lodge

Led creative direction and brand execution across all areas of Sage Lodge, a luxury resort in Paradise Valley, Montana, overseeing the visual identity and guest-facing marketing experience across the property. From restaurant rebrands and custom retail collections to website design, email marketing, social media, photography, print collateral, interpretive trail signage, and branded drift boat wraps, I guided creative projects from concept through execution, ensuring a cohesive and recognizable brand at every touchpoint. Working across disciplines, I balanced the needs of luxury hospitality with a strong sense of place, using compelling imagery, strategic storytelling, and consistent brand standards to strengthen the property's identity and create a seamless experience across on-property, digital, and print platforms.

Interpretive Trail Sign Designs