Leave No Trace

Leave No Trace is a non-profit organization that focuses on protecting the outdoors by teaching people to enjoy it responsibly. This poster incorporates type in the form of trails and is meant to mimic an overhead map, while promoting facts from the Leave No Trace website for Earth Day 2018. This campaign extends further into informational matchbooks that reveal tips on how to minimize the impact of campfires and a t-shirt that is raising funds for the Leave No Trace Network.